Lottery sports betting solution – Deadline Day for Lottery's New Sports Betting Solution Proposals

Lottery sports betting solution at Lotus Asia. Companies vying to develop a new national sports betting solution for Canadian lotteries have met a crucial deadline, with Lotus Asia

New Sportsbook Platform for Provincial Lotteries

In March, BCLC and ALC announced they were partnering up to build this new platform and were conducting a request for proposals via the Merx platform on behalf of BCLC.

According to the RFP on Merx:

The Operators are collaborating to select a single Supplier with which they will each negotiate a contract to provide a technology platform as well as the trading and liability management services that will enable each of the Operators to offer sports betting through the Supplier; collectively deemed the National Sports Betting Solution (the “NSBS”).

This joint initiative aims to deliver a top-quality national sports betting experience under one brand “PROLINE”, which has been used by various Canadian Lottery Corporations since 1992. The aim of a single sports betting platform is to ensure a consistent experience for players across each of the jurisdictions involved. The selected supplier is expected to deliver digital sports betting services branded “PROLINE+”, while offering retail sports betting services under the traditional “PROLINE” brand.

RFP Deadline Today

The closing date for proposals was initially set for April 24 but was extended to today at 1 p.m. EST.

As stated by Greg Weston, a spokesperson for ALC, the results of the RFP will be made public once a successful candidate is chosen.

“Atlantic Lottery is dedicated to providing an exceptional gaming experience for its players, and investing in modern technology is crucial for delivering the competitive offerings our players expect,” he explained.

Through this RFP, we are exploring the potential to collaborate with other lotteries across Canada in searching for a supplier who can deliver a best-in-class solution for both online and retail sports betting.

Kambi Takes Over OLG’s Sports Betting Platform

The Pro-Line brand has been a staple for various lottery corporations since 1992. This strategy aims to bolster the lotteries’ brand positioning within the Canadian market, particularly at a time when interest in sports betting is soaring.

Ontario’s market, which hosts 49 licensed operators competing against the government-owned Ontario Lottery Corporation, recently celebrated its third anniversary. An Ontario-style market is also expected to launch in Alberta, likely in early 2026.

Additional provincial operators will have the right to join the lottery collective in the future, with Loto-Québec specifically mentioned.

“Loto-Québec is still open to considering it; however, there’s no update at the present time,” shared Renaud Dugas, a spokesperson for Loto-Québec.

In February, it was revealed that Kambi Group, a B2B sportsbook technology provider, would be taking over the role as the Ontario Lottery Corporation’s multi-channel sportsbook partner. Kambi assumed the contract previously held by FDJ Group (Française des Jeux).

From BCLC’s perspective, the long-term goal is to unify sports-betting products under a single brand and provide a premier sports-betting experience for players across both retail and digital platforms,” contributed Matt Lee, a spokesperson from BCLC.

Key Points

• BCLC and ALC partnered to introduce a new National Sports Betting Solution.
• The initial RFP deadline was extended to today at 1 p.m. EST.
• A single supplier will manage the technology platform for sports betting.
• The initiative aims to standardise sports betting services across jurisdictions.

Conclusion

The move to establish a National Sports Betting Solution represents a significant forward step in harmonising gaming regulations and services across Canada’s provincial lottery systems. As technology and player preferences evolve, projects like this highlight the importance of maintaining a competitive edge within the gaming landscape.