PointsBet Canada sale – Lotus Asia: Is PointsBet Canada Up for Sale?
PointsBet Canada sale at Lotus Asia. Speculation is mounting regarding the potential sale of PointsBet Canada, with several major players reportedly interested in acquiring the
PointsBet Canada sale – Is PointsBet Canada Up for Sale?
The recent discussions in the industry have sparked curiosity over a potential sale of PointsBet Canada to Hard Rock Digital. But is there any substance to these speculations?
The $225 Million Deal

As one source from the industry stated, “Buying a customer database makes little sense without an ongoing license application.”
Recent reporting indicates that Betr, which owns a 20{6993caa5fb1aab1de46f5b43a835411dda8badf3aa9c6b754938f587e1f52746} stake in Australia’s PointsBet, is making aggressive moves to acquire the operator amid a bidding war with Japan’s MIXI.
Betr merged with BlueBet in 2024, offering $230 million for a controlling interest in PointsBet, while PointsBet’s management suggested MIXI’s $225 million offer due to doubts about Betr’s financial capability.
What’s Next for Alberta?
Notably, Betr has arranged $77 million in financing, including an offer from Seminole Hard Rock Digital to acquire PointsBet Canada for $19 million.
We reached out to the Alcohol and Gaming Commission of Ontario (AGCO) regarding Hard Rock’s license application. An AGCO representative commented, “We can confirm that there are igaming operator applications underway for AGCO registration. However, the company in question has yet to apply.”
As mentioned by another industry insider, “At present, ‘Canada’ largely refers to Ontario. However, Alberta is poised to launch a similar igaming market in 2026, and PointsBet has shown interest in expanding into this new territory.”
Betr’s Buyout Attempts in Australia
After selling its U.S. assets to Fanatics in April 2024, PointsBet retained its Canadian operations. Exact figures concerning PointsBet Canada’s market share remain unspecified, but data from H2 Gambling Capital shows bet365 commands significant dominance in Ontario’s licensed igaming market with 15{6993caa5fb1aab1de46f5b43a835411dda8badf3aa9c6b754938f587e1f52746}.
Data analysis sources like web traffic, affiliate traffic, and search metrics assist in measuring market size and growth, where official data may be lacking.
A representative said, “Currently, PointsBet does not appear in our data, which might indicate they’re classified among the ‘others’ in H2’s market share, which constitutes about 24{6993caa5fb1aab1de46f5b43a835411dda8badf3aa9c6b754938f587e1f52746}.”
In its H1 FY25 statements, PointsBet reported an impressive 18{6993caa5fb1aab1de46f5b43a835411dda8badf3aa9c6b754938f587e1f52746} surge in total net win from Canadian operations, generating CA$16.5 million across both sports betting and iGaming segments. Specifically, sports betting accounted for CA$152.4 million, reflecting a 45{6993caa5fb1aab1de46f5b43a835411dda8badf3aa9c6b754938f587e1f52746} year-over-year increase, while iGaming transactions reached CA$487.2 million—up by 39{6993caa5fb1aab1de46f5b43a835411dda8badf3aa9c6b754938f587e1f52746}.
Key Takeaways
- Potential sale of PointsBet Canada to Hard Rock Digital being discussed.
- PointsBet’s market presence in Ontario is currently unclear.
- Betr’s financial backing increases competition for PointsBet’s assets.
- Ontario’s established igaming market could expand into Alberta by 2026.
- PointsBet continues to report growth in Canadian gaming activities.
As the landscape evolves, this situation will keep industry analysts closely engaged. What happens next could reshape the future of online gambling in Canada.




















